12 Creative Recruitment Campaign Ideas To Inspire You

An excellent recruitment campaign concept can substantially enhance a brand name’s attractiveness in the talent market. And the great news is that it does not always need a crazy spending plan!

Now is the time to inject some imagination and enjoyable into your recruitment campaigns and shock those uninteresting, tired recruitment tactics that usually begin with posting on task boards (boring).

When your skill team starts producing original, engaging project concepts that tie into and strengthen your general recruitment technique, you’ll rapidly find how to attract the finest and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are all about establishing fun and engaging ways to attract excellent candidates to your brand and make a bigger effect on candidates.

Examples consist of recruitment through a dating app, utilizing a strange code to split, hosting meet-ups, or enlisting the help of an immersive virtual tour.

– You can develop imaginative ideas for your recruitment campaign by assessing the problems your skill team has now, looking into how other business hook candidates, or brainstorming originalities with your team.

– Three examples of organizations believing outside the box include IKEA’s 3D-printed meatball campaign, Volvo’s S90 model vehicle that interviews its own specialists, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so check out on).

– After releasing your campaign, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can select from our library of over 150 test templates to streamline and automate your hiring process.

What is an innovative recruitment project?

Recruiters or talent acquisition teams that use initial recruitment campaign concepts, such as video games, crack-the-code tests, AI recruitment bots, job or video content, link directly with the hearts and minds of their target audience.

How do you know if your organization is using imaginative concepts in your strategy?

Well, has the talent group been using the very same recruitment marketing approach for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the exact same standard techniques that everybody else uses, there’s no other way your brand will stand out in the crowd.

When companies connect with prospects in a thoughtful, impactful method with their recruitment marketing, they’re most likely to draw in the qualified individuals they’re trying to find. Now, here’s how your team can start doing things differently.

How do business consider innovative recruitment campaigns?

It’s not too complicated. Let’s stroll through the actions for developing successful, initial recruitment marketing.

Step 1: Identify your group’s most significant blockers in obtaining leading skill.

Step 2: Next, brainstorm concepts or tactics to get rid of those difficulties. Here are some pointers:

– Get inspiration from other business currently considering of package.
– Put yourself in the shoes of your target market and think about methods to communicate with them in a design and tone that will appeal to them, such as an animated video.
– Connect to colleagues to gather concepts from a diverse group.
– Consider what your company values extremely in its existing employees.

Step 3: Bring all your ideas together and produce your recruitment campaign technique, consisting of the channels you’ll utilize to publish it, such as social media and your professions site.

Step 4: Review your project cost and guarantee you have the budget you need, or change your strategy accordingly (keeping in the good things your target audience likes).

Step 5: Launch your campaign and hope your task advert and other campaign components get widespread national, worldwide, (or perhaps viral!) attention.

Do we require to contract out customized elements of our recruitment campaigns?

Possibly. We know that not all companies have the resources to manage every element of an innovative project in-house. Because case, you might need to outsource specific parts to a firm, such as:

– Designing social media or other digital ads
– Creating a video (that does not appear like your nephew took your mobile phone).
– Creating a complex game or unpopular formula as a recruitment test

Ok, now for the fun things.

To help you win on this new path, we’ve gathered some truly ingenious recruiting ideas listed below. Companies that created some original or innovative attention grabbers to reel in great candidates.

12 creative and motivating recruiting campaign examples

Let’s face it, many companies are in requirement of a recruitment procedure remodeling. Especially if they want to draw in young, certified candidates (and the business’s company brand name is as interesting them as a 1970s movie).

The following business (many of which you’ve likely heard of) likewise required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior personnel for white-collar workplaces.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, referrals.
Their most initial campaign idea was definitely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran during the show’s season ending. It may not have actually featured at any big celebration, but it sure got people talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous professions like the army is ending up being harder.
Recruitment method: Using pop-culture referrals to bring in a broad variety of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is special since it uses the concepts of excellent marketing or copywriting by interesting what is necessary to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely undervalued and is also experiencing a rapid increase in need post-pandemic.
Recruitment method: Using psychological and aspirational messaging to draw in individuals whose values align with the company’s function.
Tactics: Advertising campaign throughout TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is usually very under-appreciated definitely needs some additional imaginative juice. Home Instead decided to employ the services of an expert company for this campaign to refresh their brand and hook precisely the right sort of people.

The company produced extremely emotive recruiting videos for this niche market, which 100% hit the mark with their “can’t help but care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital tasks was a hard job.
Recruitment technique: Using a major technology pattern to sign up with the conversation and increase their awareness in the tech talent circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, this is a genuinely original campaign run by the Swedish furniture manufacturer IKEA. To bring in talent that thinks out of package, they welcomed potential candidates for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, job supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment method: Targeting unemployed, underemployed, and ready-to-work prospects aiming to begin their careers in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertising campaign covering social media, digital screen ads, radio, job and press protection.
These guys are helping to fill a major pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing statistic:

The industry has actually gained back 6.9 million tasks since April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes possible newcomers familiar with the huge variety of advantages available with a profession in hospitality and uses reviews from existing employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied attempting to bring in 1,000 brand-new staff members over 12 months.
Recruitment method: job Doubledown on promoting the ‘work from anywhere’ policy to draw in tech talents who wish to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s definitely another creative recruitment project that the software application business, Atlassian, launched recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their unique idea aligned well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their innovative thinking has assisted them satisfy their Australian and international consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and lack of gender variety.
Recruitment technique: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) initiative to assist decrease hiring predispositions by revitalizing their out-of-date recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team scarcities post-Covid
Recruitment method: Targeting a very particular talent sector – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another project that’s considering of package. After coming throughout an interesting market insight that “around 78% of British parents aged 45 and over desire to take on a new obstacle once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this particular talent pool.

Filling the team lacks with prospects who are over 45, whose kids have actually lastly flown the nest, job and who are now trying to find a new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a renowned worldwide motor show and establishing the brand name as an emerging center for automobile software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment project strategy on its head for sure! The team incorporated AI into the vehicle’s pedestrian speech technology and job vehicle connect system to test the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment method: Using an innovative, gamified method to engage passive prospects & providing a free gift.
Tactics: Skills test was advertised on social media platforms

Our sis company, Toggl Track, wished to employ an SEO supervisor and thought of a fun campaign that ‘d be a win-win situation for all. We produced a skills test obstacle and marketed it throughout social media, using a complimentary tee shirt to applicants who accomplished high ratings.

Reaching passive prospects while spreading out the word about our brand to other gifted workers worldwide-it doesn’t get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive employer brand name to bring in graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and school recruiting visual properties

Walmart’s huge talent acquisition campaign was developed by Nexus and assisted offer the brand name a much-needed facelift (since the merchant may not have been leading of many prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to achieve?

Problem: Attracting young recruits in the midst of a labor scarcity.
Recruitment method: Taking advantage of a growing interest amongst youths in home renovation and crafting a compelling worth proposal to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that provides remodelling stops working recreated as works of art, out-of-home, web, and social networks material

Intending to recruit some 5,000 people in a year in the middle of exceptional labor lacks, Lowe’s Canada was facing the monumental challenge of attracting younger employees. Partnering with an imaginative agency, the brand created a recruitment project concentrating on chances for development and learning within its network.

They have also found that 88% of Gen Z trainees wish to work for companies who give them access to training and development chances.

Training is a priority for us, so we ensure to offer extensive training to everyone who joins our groups. Working in one of our shops is a terrific opportunity for people to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand name launched a project and exhibit that develops on the desire to discover by revealing engaging examples of restoration failures that youths can prevent by working and finding out at one of the brand name’s stores. Each of the exhibitions had a QR code for applying straight for the different open positions.

Considering your next initial recruitment campaign technique?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach prospects.

Whatever the function, from getting up the very best engineers to roping on the planet’s biggest salespersons, your recruitment marketing efforts are sure to hit their hearts and minds if you utilize your imagination!

One simple method to add sparkle to your next recruitment project while making it enjoyable and engaging for you and prospective candidates is to begin with abilities tests. And, no, you do not have to create tests from scratch. Our test library is teeming with role-specific questions developed by the professionals.

Bid farewell to inappropriate prospects and the hours squandered screening CVs. Create a complimentary Toggl Hire account today to see simply how basic, enjoyable, and reasonable hiring can be.

Juste likes investigating through writing. A copywriter by trade, she invested the last 10 years in start-ups, informing stories and structure marketing teams. She operates at Toggl Hire and composes about how organizations can hire actually great people.