12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment campaign idea can substantially enhance a brand’s attractiveness in the skill market. And fortunately is that it does not constantly need an insane budget!

Now is the time to inject some creativity and fun into your recruitment campaigns and shake up those boring, employment worn-out recruitment techniques that generally start with publishing on job boards (boring).

When your skill group begins producing initial, interesting project concepts that connect into and reinforce your overall recruitment technique, you’ll quickly discover how to draw in the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about developing enjoyable and interesting ways to attract excellent prospects to your brand and make a larger impact on candidates.

Examples consist of recruitment via a dating app, using a mystical code to break, hosting meet-ups, or getting the assistance of an immersive virtual tour.

– You can develop imaginative ideas for your recruitment project by assessing the problems your skill team has now, looking into how other business hook candidates, or brainstorming originalities with your team.

– Three examples of organizations believing outside the box consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 model car that interviews its own technicians, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so keep reading).

– After launching your campaign, develop abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can pick from our library of over 150 test design templates to streamline and automate your hiring process.

What is an imaginative recruitment campaign?

Recruiters or talent acquisition groups that use original recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video material, connect straight with the hearts and minds of their target market.

How do you understand if your organization is utilizing imaginative concepts in your technique?

Well, has the talent group been using the very same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same standard techniques that everybody else utilizes, there’s no other way your brand name will stand apart in the crowd.

When companies engage with prospects in a thoughtful, impactful way with their recruitment marketing, they’re more likely to draw in the qualified people they’re searching for. Now, here’s how your team can begin doing things in a different way.

How do companies think about creative recruitment campaigns?

It’s not too complex. Let’s stroll through the steps for producing effective, initial recruitment marketing.

Step 1: Identify your group’s biggest blockers in obtaining top skill.

Step 2: Next, brainstorm concepts or methods to overcome those obstacles. Here are some suggestions:

– Get inspiration from other business already believing out of the box.
– Put yourself in the shoes of your target audience and think about methods to communicate with them in a style and tone that will appeal to them, such as an animated video.
– Connect to coworkers to collect concepts from a diverse group.
– Consider what your company values extremely in its existing staff members.

Step 3: Bring all your concepts together and create your recruitment campaign technique, including the channels you’ll utilize to release it, such as social media and your careers website.

Step 4: Review your project cost and ensure you have the spending plan you require, or change your plan accordingly (keeping in the excellent things your target audience likes).

Step 5: Launch your campaign and hope your task advert and other project elements get extensive national, global, (or even viral!) attention.

Do we require to outsource specific elements of our recruitment campaigns?

Possibly. We know that not all companies have the resources to pull off every element of a creative project in-house. Because case, you might need to contract out particular components to a company, such as:

– Designing social networks or other digital ads
– Creating a video (that does not appear like your nephew took your mobile phone).
– Creating a complex video game or unpopular formula as a recruitment test

Ok, now for the fun things.

To assist you win on this new course, we’ve gathered some truly innovative recruiting concepts below. Companies that created some original or inventive attention grabbers to attract terrific prospects.

12 creative and inspiring recruiting project examples

Let’s face it, numerous organizations require a recruitment process remodeling. Especially if they wish to bring in young, competent candidates (and the business’s employer brand is as appealing to them as a 1970s motion picture).

The following business (the majority of which you’ve most likely heard of) also required some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior staff for white-collar work environments.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most initial campaign concept was absolutely their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the program’s season ending. It may not have actually included at any huge global advertising festival, however it sure got people talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful professions like the army is ending up being more hard.
Recruitment method: Using pop-culture recommendations to bring in a wide variety of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is unique since it utilizes the concepts of good marketing or copywriting by appealing to what is essential to its specific target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently highly undervalued and is also experiencing a fast increase in demand employment post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to draw in people whose values line up with the company’s purpose.
Tactics: Ad project across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is typically exceptionally under-appreciated definitely requires some extra imaginative juice. Home Instead decided to use the services of an expert agency for this campaign to revitalize their brand name and hook precisely the best type of people.

The company produced extremely emotive recruiting videos for this niche market, which 100% struck the mark with their “can’t assist but care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and employment filling tech and digital jobs was a difficult job.
Recruitment method: Using a significant innovation pattern to sign up with the discussion and boost their awareness in the tech talent circles.
Tactics: A speculative recruitment campaign utilizing 3D-printed meatballs.
Now, this is a really original project run by the Swedish furnishings maker IKEA. To draw in skill that thinks out of package, they welcomed potential candidates for an interview over a meal of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment method: Targeting unemployed, underemployed, and ready-to-work prospects seeking to begin their careers in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertisement campaign covering social media, digital display screen advertisements, radio, and press protection.
These guys are helping to fill a major pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The market has regained 6.9 million jobs given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes potential beginners familiar with the vast range of benefits offered with a career in hospitality and uses testimonials from current staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested trying to attract 1,000 brand-new staff members over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another imaginative recruitment project that the software company, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their unique idea aligned well with their work-from-home policy that they were also ‘driving home’. And ideally, their innovative thinking has actually helped them meet their Australian and global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment process

This project hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) effort to help in reducing working with biases by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team lacks post-Covid
Recruitment strategy: Targeting a very particular skill sector – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another campaign that’s considering of package. After discovering a remarkable market insight that “around 78% of British parents aged 45 and over want to handle a brand-new challenge once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this particular talent pool.

Filling the crew shortages with candidates who are over 45, whose kids have lastly flown the nest, and who are now searching for a brand-new profession experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a popular worldwide motor program and establishing the brand name as an emerging center for automotive software engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign method on its head for sure! The team incorporated AI into the car’s pedestrian speech innovation and vehicle connect system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment strategy: Using an innovative, gamified method to engage passive prospects & offering a complimentary present.
Tactics: Skills test was marketed on social networks platforms

Our sister company, Toggl Track, wanted to hire an SEO supervisor and idea of an enjoyable campaign that ‘d be a win-win situation for all. We produced a skills test difficulty and promoted it throughout social networks, offering a complimentary t-shirt to candidates who achieved high ratings.

Reaching passive candidates while getting the word out about our brand employment name to other talented workers worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment technique: a new disruptive employer brand to draw in graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual possessions

Walmart’s massive talent acquisition campaign was created by Nexus and helped give the brand a much-needed facelift (given that the retailer might not have been leading of many prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to achieve?

Problem: Attracting young recruits in the midst of a labor shortage.
Recruitment method: Using a growing interest among youths in home remodelling and employment crafting an engaging worth proposal to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that provides remodelling fails recreated as masterpieces, out-of-home, web, and social networks content

Intending to recruit some 5,000 individuals in a year amidst remarkable labor shortages, Lowe’s Canada was facing the monumental challenge of attracting more youthful employees. Partnering with an imaginative company, the brand name developed a recruitment project focusing on opportunities for growth and employment learning within its network.

They have actually also discovered that 88% of Gen Z trainees wish to work for employers who provide them access to training and development chances.

Training is a concern for us, so we ensure to provide comprehensive training to everyone who joins our groups. Operating in one of our stores is a great chance for individuals to acquire knowledge that will benefit them all their lives.

Inspired by this insight, the brand released a project and exhibition that develops on the desire to learn by showing engaging examples of remodelling failures that youths can prevent by working and learning at one of the brand’s stores. Each of the displays had a QR code for using straight for the numerous employment opportunities.

Thinking of your next original recruitment campaign technique?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those innovative companies to approach prospects.

Whatever the function, from grabbing up the best engineers to roping in the world’s biggest salesmen, your recruitment marketing efforts make sure to strike their hearts and minds if you use your creativity!

One simple method to add sparkle to your next recruitment campaign while making it fun and engaging for you and potential applicants is to begin with abilities tests. And, no, you don’t have to create tests from scratch. Our test library is brimming with role-specific concerns established by the professionals.

Say goodbye to inappropriate candidates and the hours squandered screening CVs. Create a free Toggl Hire account today to see just how basic, fun, and fair hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she invested the last 10 years in start-ups, telling stories and building marketing groups. She works at Toggl Hire and writes about how services can hire truly terrific people.